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Table of Contents


What Is Scenario Selling?


Just-In-Time

Systems Thinking

Simulation

Scenario Planning

Consultative Selling & Technology - A Tale of WOE

Scenario Selling Summary

Consultative Selling & Technology - A Tale of WOE


The Consultative Sales Process
The Problem - A Hidden Sales Step
The Wizard of Oz Effect
WOE-ful Consequences
WOE Results In Longer Sales Cycles
WOE Fails to Recognize That Clients Also Do Analysis
WOE Leads to Misunderstandings of Customer Objections
WOE Decreases Trust
WOE Results in a Poor Customer Experience
The Great Consultative-Cover-Up

WOE-ful Consequences

What are the results of WOE?

  • Longer sales cycles
  • Failure to recognize that clients do analysis too!
  • Misunderstanding of customer ‘objections’
  • Decreased trust
  • A poor customer experience

All of which reduce the likelihood of making a sale!!

WOE Results In Longer Sales Cycles ... click here


Bibliography

 

 

 

 


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